Prior to the rainbow flag, a pink triangle was used as a symbol which honored the same representation used to identify homosexual men in Jewish concentration camps.
With our continued pursuit of diversity, equity and inclusion, we wanted to dig deeper and focus on the symbolism of the rainbow within the Pride flag - and what the colors mean to the larger LGBTQIA+ community. Over the years, brands and corporations have adapted the Pride flag colors across product, marketing and more to show rallying support during Pride month.
The month of June has been recognized as Pride Month for over twenty years, commemorating the Stonewall Riots that occurred in June of 1969.